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MARLIN ATTRACTS THE BOOMING LEISURE MARKET AMIDST RECORD-BREAKING VISITOR NUMBERS TO LONDON

28th May 2015

Tourism figures revealed last week by the Office for National Statistics (ONS) showed that a record-breaking 17.4 million international visitors came to London in 2014. With over 14 million of these being specifically for leisure, this summer is poised to be the busiest yet.

Marlin Apartments has expanded its list of local partnerships in London by joining forces with the top sightseeing tour on the Thames, City Cruises. The addition of this dinner cruise for two to Marlin’s repertoire along with its premium concierge service, Marlin @ Your Service, gives guests the flexibility to customise their stay their way.

International travellers are keen to make the most of their London holiday, and a dinner cruise on The Thames provides an unforgettable perspective of the city. Domestic visitors to London on a staycation are also looking for new ways to explore the capital, which is the basis for Marlin’s decision to partner with City Cruises.

Serviced apartments have quickly become a popular alternative to hotels for guests staying in London and the UK. They are equipped with full sized kitchens in which to prepare food as well as spacious living areas and separate bedrooms; flexible accommodation options such as these are the smarter accommodation choice of today because they offer so much more value compared with hotels. Marlin Apartments’ managing director, Susan Cully, comments on why this is the case.

“Although serviced apartments were almost exclusively used by corporate travellers in the past, the leisure market has absolutely boomed in recent years” Cully said.

“Our apartments provide guests with almost three times the space of the average hotel room which is an immeasurable benefit for families and groups – and now that the word is out, serviced apartments are no longer a hidden-gem and are there to be enjoyed by the masses.”

This summer there is so much happening in the capital which is attracting leisure guests from all over the world. From major events such as the Rugby World Cup and the annual cycling festival RideLondon, to family fun days throughout the season at the Southbank Centre, London’s cultural and historical richness makes it the perfect destination for a city break.

Cully commented further: “The 2012 Olympic Games also helped market London to the rest of the world and we’ve seen surging occupancy levels ever since. East London especially is a real magnet for tourism thanks to the expansion of Stratford City and development currently in the Docklands area.”

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London Bridge 5-8 Empire Square South, 34 Long Lane, London, SE1 4NA

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